Public Interest in Private Label
How new relationships between NGOs and Retailers can help build trade to benefit the developing world's small scale farmers
NGO's know there’s a development case that improvement in small scale farming is directly associated with a reduction in poverty and hunger. For retail buyers there can be a business case about differentiation, managing reputational risk through engagement and securing new efficient sources of raw materials.
This paper is intended to support building successful relationships between NGOs and retailers with benefits for international development and for business. The NGO reader will find out how modern retailing works. There’s a range of commercial models that will be described and recommendations for good practice in relationships.
A New Business Model for Sustainable Trading Relationships publication.
Author: Chris Anstey, based on an MIT L-Lab Student Research Project, July 2010