Comercializadora Aj Ticonel (the Aj Ticonel Trading Company) was formed in 1999 and today trades with 2,500 smallholders, working with co-operatives of small-scale vegetable producers in the largely poor Central and Western Highland regions of Guatemala. This case study provides an example of how a specialised trading company for smallholders has been developed in tandem with a supporting NGO to help scale up the business model and access the domestic supermarkets.
